Corporation X
Corporation X is a production and marketing corporation (incorporated in Florida) that allows those who like the products to potentially profit from some form of investment in Corporation X. Corporation X is also the vehicle for promoting and implementing the principles put forth in The Byzantine Pineapple.
Corporation X has a marketing agreement with Poje LLC to produce and market the products developed by Poje LLC. The products are books, video and merchandise. These products are the initial Corporation X products but there is always potential for other production and marketing opportunities as the decision makers of Corporation X see fit.
“Investment in Corporation X” has different meanings:
1) Any person who signs up for the Quarterly Corporation X Newsletter is making an “investment” in Corporation X.
2) Every corporation is made up of human resources either directly or indirectly involved with the corporation. This website provides a taste of the products being produced and marketed. Corporation X is always happy to talk with those who like the products and vision and want to be involved by “investing” their time and talent.
3) Any person who watched the United States 2019 political debates should see one obvious thing: None of the POTUS candidates have a documented comprehensive plan to address what is wrong with government. Each week they roll out new plans and tweaks to plans all designed to try and buy votes and to get money donated.
The Byzantine Pineapple plan isn’t based upon changing to buy votes or get political donations. It is a plan that addresses the needs of 100% of the citizenship. Any person who understands and wants to help implement the plan can make an “investment” by raising awareness of a plan truly Independent from the established Political Right and Political Left.
4) Corporation X is a capitalist venture. Capital “investment” certainly would help the organization grow faster. Details are worked out and the management of Corporation X is prepared to discuss all levels of capital investment. All one needs to do is to contact Corporation X and start the discussion!
Monthly Newsletter
Market Test 1
It is said the epitome of the difference between contrasting market testing styles can be seen by the success and failure of the early Personal Computer keyboards. Big corporate IBM made a significant investment in market testing people in America to find the design for that 1 single optimal keyboard that would meet everyone’s needs. Meanwhile, in Japan, the corporations there designed many different designs and made prototypes of all the designs and then they opened up shops where people could come and do “hands on” product testing. The hands on product testing showed the observers what the public wanted. The Japanese corporations successfully dominated the keyboard market and most people have already forgotten how IBM got trounced in the PC wars.
The map above shows the locations of the market test performed on Corporation X products. 20,000 people at 130 locations in 16 states were personally met. Contrast this to standard marketing theory of “demographically randomly” surveying approximately 1,000 people to determine results…which is the standard Modus Operandi for the vast majority of surveys done by phone or internet in the USA. The statistical validity is way greater than 20 times more the sample size. In other words, the statistical validity of the market test is incredibly stronger than the market tests done by major corporations.
Suppose you are a self-published author with one new book and no industry connections. No one likes you. No one wants to talk to you. You are just another schmuck who paid to publish a book. How do you get out and achieve such a market test?
The self-publishing industry can set up products for sale on Amazon and other internet stores but there is no store that wants your product for the shelves. The major distributors require 5 books published before they will consider you. Barnes and Noble may…if one is lucky…grant a 2 hour window for the author and the product. Books a Million don’t really want book signings. The Borders Books chain (R.I.P.) was a different story. The Borders chain left the option of book signings in the hands of the store managers.
The market test actually began with the cover design. The plan was to use the cover art to facilitate a “30 second book tour.” This tour is shown at a 1 minute pace under the Painless section of the website. The plan is to let the product sell itself versus saying meaningless pablum such as “thrilling” or “exciting” or “greatest thing since sliced bread.”
The first public event was at the Jensen Beach, FL, Borders Books. The routine of starting at 10:00 AM and staying until 6:00 PM was established. The sales routine was also defined:
1) The next adult age customer\s that came through the door were asked “May I give you a bookmark?”
2) If the answer was no then the customer\s were passed to the next customer\s. If the answer was “Yes” then they were told: “This is for my new book Painless. Painless is a crime novel. Do you like crime novels?”
3) If the answer was no then the customer\s were passed to the next customer\s. If the answer was “Yes” then they were asked “May I give you a 30 second book tour?”
This process worked with customers and the very first day in Jensen Beach the author sold as many copies as any self-published author they had doing store events. The success in Jensen Beach spread to other Florida stores in and around Orlando and Tampa and Jacksonville and Panama City and Pensacola. Word spread among the stores that the author was a real good event host. The stores gave the author “carte blanche” to perform repeat events.
Florida is considered somewhat easier as the cover and the story take place in Florida. But…what about outside of Florida?
The area of events expanded north to Charleston and Atlanta and Detroit and Chicago and the DC area as well as west to Texas and Saint Louis. Everywhere the display and routine went the sales occurred.
The upshot of everything is that 20,000 people were met and that 2,500 books sold just on a 1 time meeting with no social media or virtually no advertising. That is a 12.5% sales rate on a one-time “out of the blue” viewing. If any corporation had a product that market tested so well they would be thrilled….except…evidently with the Literati of the publishing world. D’oh!
